Paid Social Copywriting

My first love. With experience across personal care, healthcare, fashion & more—I've brought dozens of brand voices to life. And as the copy lead at Superbolt for 3 years, I built & guided a team of writers to do the same.

My team said I write the way I talk; passionate, considered, occasionally ridiculous. A tiny fraction of my words are below.

1/12

Real

Affordable mental healthcare via app. Features therapist-guided Pathways, live events, mental health tracking & more.

Sustain (by Grove Collaborative)

All natural sexual wellness + period products designed by and for women. Tagline was once "Think with your Vagina"— the Facebook comments were wild.

Operated via D2C site & retailers like Whole Foods, then acquired by Grove Collaborative in 2019.

1/5

Tia

Comprehensive women’s healthcare that’s compassionate, accessible, and tailored to each woman’s needs.

Jupiter

Scalp care that’s more like skincare. A complete reimagination of the rudimentary dandruff category—selling luxe shampoos, conditioners, serums & more.