caroline fanelli
Paid Social Creative Strategy
As a creative director overseeing 25+ copywriters and designers, I have extensive experience ideating, fine-tuning, and providing feedback for hundreds of paid social campaigns.
With the support of copy + design leads, my role as the head of the creative team was to take a step back from aesthetics + tone to focus in on high-level business concerns—like customer journey, positioning, seasonal + evergreen product objectives, and testing goals.
01
Clean makeup that feels like skincare, or maybe it's the other way around. Since their launch, Saie found immediate product-market fit on Meta and Tiktok, and continue to innovate with new products every season.
02
100% Certified Organic skin and body care—benefiting users with 60% more antioxidants, and noticeable, long-lasting results. Founded by Miranda Kerr, and loved by D2C + Sephora shoppers since 2009.
03
Skincare is complicated, but Krave Beauty believes in bringing it back to basics. With a highly curated, minimalist product range, Krave offers pared down routines that cover all your skincare needs.
04
Premium beauty products from the world’s best beauty labs – without the ridiculous industry markups. For a low monthly fee, members gain access to their must-have products for up to 70% less.
05
‘The world’s softest socks, made sustainably.’ A better basic made by Gen-Z, for Gen-Z—featuring a topical, irreverent brand voice & style unlike any other.
06
Organic skincare harnessing the power of plum. A multi-generational, family-run business based in Northern California—recognized by VOGUE, Goop, Allure & more.
